The Mustful Minute: What are the Elements of a Strategic Plan?

In this short video, Brandon Mustful walks through the six essential elements of a strong strategic plan—mission, vision, values, goals, strategies, and performance measures. Using the process of building a home as an analogy, he shows how each piece plays a unique role in supporting the next. Just as a solid house needs a blueprint, a sturdy foundation, and the right materials in the right order, an effective strategic plan relies on clear definitions and well-sequenced steps. This video is designed to make the planning process approachable, practical, and easy to understand for leaders in nonprofits, churches, and community organizations.